Swan Showcase is a first-of-its-kind luxury event that combines a curated estate sale with an active real estate listing. Hundreds of buyers walk through your home, experience the lifestyle, and the house sells with buzz no traditional open house can match.
Selling a high-end home takes more than standard marketing. Here's what sellers and their agents are up against.
The average luxury listing in Jacksonville sits 81 to 106 days on the market. After the first few weeks, momentum fades. Price cuts follow. Sellers lose confidence. It's a tough market for everyone involved.
Luxury buyers expect an experience, not just a listing. But creating that kind of event takes a different playbook. Most teams don't have the resources or network to fill a home with hundreds of qualified buyers in a single weekend.
A vacant home feels cold. A cluttered home feels overwhelming. Either way, buyers struggle to see themselves living there. The right staging and energy can change everything, but it takes more than furniture placement.
We combine Paige's licensed real estate expertise with Swan Estates' proven estate sale operation to create something no one else in Northeast Florida offers.
As a licensed realtor, Paige handles the real estate listing with professional photography, pricing strategy, and MLS placement.
Swan Estates stages and prices the home's contents for a luxury estate sale event. The home is presented at its absolute best.
Opening weekend draws over a thousand estate sale buyers. They experience the home fully furnished and alive. Real estate buyers are in the mix too.
Buzz, urgency, and genuine foot traffic create the conditions that get offers. The contents sell. The home sells. Everyone wins.
Stale luxury listings in Jacksonville at any given time
Attendees per Swan Estates sale event
Average time a luxury listing sits on the market
No one else in NE Florida offers this model
Swan Showcase is built for a specific situation. If any of these sound familiar, let's talk.
If your luxury listing needs a new approach, or if you're preparing to sell an estate and the home along with it, Swan Showcase might be the answer. Let's talk about your situation.
Or email paige@theswanestates.com
